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Why the Shortage of Red Roses?

As many have noticed - especially brides and wedding and event planners - as we roll through the month of December, red roses become increasingly difficult to find! Why is that? Read on and we'll tell you…

Rose farms do a phenomenal job of managing the rose supply throughout the world all year long. Some may think that rose farms simply grow roses, cut them, pack them and ship them. There is actually much more to it than just that. Flower farms have the growing of roses down to a science. These farms know how long it takes for each variety of rose to grow and can accurately predict (assuming Mother Nature doesn't throw them a curve ball) how many stems of roses their crop will produce up to several months in advance. So if they have it down to such a science, why then is there a shortage of red roses in December?

Every year, without fail, the demand for red roses at Valentine's Day is through the roof. In order to provide enough red roses to satisfy the demand (or attempt to), rose farms employ techniques which cause their roses to bloom at a given time. The 'pinch', as it is known in the floral industry, typically occurs at the end of November or beginning of December at which time flower farms cut back their red roses. They do this knowing that their entire crop of red roses will be ready to harvest just in time for Valentine's Day.

With the 'pinch' taking place at the end of November or beginning of December, there are ample red roses on the market for about the first half of the month (as that is how long it sometimes takes for flowers to reach the stores via traditional distribution methods). Once those red roses are gone, they become VERY scarce. That is why finding red roses at this time of year can be challenging!

While finding red roses in mid to late-December can be difficult, it is not impossible. If you are in need of bulk red roses this holiday season, please give us a call at 1-888-297-3000 or email us at sales@growersbox.com and we would be happy to see if we can assist you.

~ The Grower's Box Sales Department

 

Posted in Miscellaneous

December 19th, 2013

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